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OUR MISSION
To provide innovative education, tools, and resources to recreation, fitness, and wellness professionals, and senior-serving organizations, so that they may be empowered to deliver high-quality, dynamic, and engaging senior fitness experiences to the older adults they serve. As a result, we'll be able to help decrease the incidence of falls, chronic disease and dementia, and help as many older adults as possible to stay physically strong, intellectually sharp, and socially connected.
WHERE WE STAND
StrongerU Senior Fitness is the first education company of it's kind globally! Born out of frustration and passion, we link arms with equally passionate recreation, fitness, and senior living professionals to help them improve the quality of senior fitness programming at their organization. We're the first to provide organizations and individuals serving seniors with 30-minutes of brand new class content monthly in a rotation of four formats - Cardio, Strength, Stretch, and Balance, using a unique holistic approach that incorporates the 6 dimensions of wellness and places a big emphasis on programming that helps older adults to maintain a healthy brain in addition to a healthy body.
Canada, U.S.A,
Australia, and
New Zealand
Instructors across
Exceptional Feedback
from our instructors, who rate our course a 9/10
Over 15,000
seniors who benefit from our programming
GOALS
We have aligned our action plan with the United Nations 17 Sustainable Development Goals (SDGs) as a means to improve our communities and the world through social, economic, and environmental influence.
Good Health &
Well-Being
03
By 2030, we will help 5 million older adults gain access to high-quality fitness programming that helps keep them physically strong, intellectually sharp, and socially connected, while reducing falls, and incidence of chronic disease and dementia.
Decent Work &
Economic Growth
08
We will help individuals of diverse backgrounds to gain employment with senior-serving organizations or engage in entrepreneurship through becoming a StrongerU Senior Fitness Instructor. Through our StrongerU Student Sponsorship Program, we will continue to inspire and prepare students for a career serving seniors.
Reduce
Inequalities
10
We will ensure no one is left behind. We will continue to combat ageism in senior fitness through education. We will consult and partner with individuals and instructors of diverse backgrounds to ensure StrongerU Senior Fitness classes are accessible for older adults who speak different languages, have diverse backgrounds, and abilities.
REALIZING THE VISION
Prior to founding StrongerU Senior Fitness, Emily Johnson, worked in community chronic disease management and senior living settings. As a Regional Manager of Recreation, she was responsible for supporting a team of 49 Directors of Recreation working in Independent and Assisted Living communities. Her team was passionate about providing high-quality and engaging programming for their residents, but expressed that a lack of education, tools, and resources to do so was their biggest barrier to providing quality fitness classes. Some individuals had taken fitness courses or training, but still ended up using questionable YouTube videos for class inspiration. Others had no training and used outdated exercises from crumpled up pieces of paper that were passed down to them. Many described feeling inadequately trained to teach the fitness classes that were required of them.
After years of seeing this need, and realizing there was no solution currently available, Emily founded StrongerU Senior Fitness in 2019 to be the solution to an industry-wide hunger for education, tools, and resources that empowered recreation and fitness professionals to deliver high-quality senior fitness classes.
EVOLVING TO TODAY
There are now StrongerU Senior Fitness Instructors across Canada, the US, Australia, and New Zealand. Senior living and other senior-serving organizations continue to choose StrongerU Senior Fitness as their instructor course and resource of choice including: Merrill Gardens, Generations LLC, Amica Senior Lifestyles, Aspira Retirement Living, and more.
LOOKING TOWARD THE FUTURE
To be a world leader in senior fitness education and resources, we'll continue to listen to our customers, keep an eye on research and emerging trends, and partner with individuals and organizations from diverse backgrounds.
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